CHRIS LUSK
Leader. Salesman. Whiskey Lover.
SALES MANAGEMENT
establish sales strategies, build and lead sales teams, secure national accounts, automate processes, develop KPI’s, PnL responsibilities, pricing strategy
BUSINESS DEVELOPMENT
capture new market share, outside sales leadership, increase wallet share, account management, C-suite selling, start-up growth initiatives
SALES PROCESS AUTOMATION
source and build automation processes for lead gen, prospect communication, client onboarding, client and employee training, crm integration, and marketing campaigns.
CHRIS LUSK
Experienced Sales & Marketing Professional
SALES MANAGEMENT
establish sales strategies, build and lead sales teams, secure national accounts, automate processes, develop KPI’s, PnL responsibilities, pricing strategy
BUSINESS DEVELOPMENT
capture new market share, outside sales leadership, increase wallet share, account management, C-suite selling, start-up growth initiatives
SALES PROCESS AUTOMATION
source and build automation processes for lead gen, prospect communication, client onboarding, client and employee training, crm integration, and marketing campaigns.
SKILL SET
business development
c-level sales
sales leadership
commission only
sales operations
whiskey making
Skills Proficiency
- HubSpot / PipeDrive (crm tools)
- Zapier (sales automation)
- Mailchimp (marketing automation)
- Google Suite – Docs/Sheets/Slides/API
- Bubble.io / WebFlow / GlideApps (low-code builders)
- Trade Shows (I crush trade shows)
EXPERIENCE
Sept. 2021 – Dec. 2021
Head Of Growth
Responsible for building the sales operations infrastructure and leading a team of sales development, account executive, and sales enablement reps. Company was too young for this type of role but the experience and education was worth the risk.
leadership, sales management, sales operations
June 2020 – Sept. 2021
Director, Business Development
Responsible for developing and executing the global business development and marketing strategy for a custom software development firm. Designed, documented, and executed the sales processes, training, compensation structures, KPI’s, and reports from scratch. Standardized our service offerings for easier marketability and improved market adoption. Cultivated relationships with key C-Suite decision makers in F500 accounts.
Sept. 2019 – March 2020
Director of Sales
Responsible for developing the global sales and marketing strategy for a SaaS-based artificial intelligence platform serving the short-term rental market. Managing the outbound sales efforts (lead generation to closing) to commercial and enterprise accounts.
Sept. 2014 – May 2019
Chief Growth Officer
Leadership position charged with managing the go-to-market sales strategy and overall health of the business. First sales hire responsible for building the sales and marketing teams, as well as defining the partner sales channel. Lead digital transformation initiatives, business intelligence and data visualization, auditing and streamlining operating processes, defining KPI’s across all departments, and building process automations with third party tools and custom development. Recipient of the Inc. 5000 Fastest Growing Companies for 2019. Company ceased operations in May of 2019.
Aug. 2012 – Aug. 2014
Regional Director of Business Development
As the Regional Director of Business Development, I was charged with building the sales process for a national expansion of LMi’s managed services in the digital marketing space. Managed a team of inside and outside sales reps, responsible for creating a scalable sales process for our managed services. Created sales training program for new hires, built and managed the email marketing strategy for lead generation and grew national client revenues by 200%.
Feb. 2010 – July 2012
Business Development Manager
Business development responsibilities for a SaaS platform, appliance solution, and managed services offering. Calling on CMO’s and Director level marketing contacts. Interface with CTO/CIO during appliance installs. Long sales cycle management. Consultative, strategic selling approach. Provide clients with digital/email marketing solutions, product training, demos, and RFPs/proposals.
Independent Medical Sales Rep
May 2002 – Jan. 2010
Capital Medical Equipment Sales
As an Independent Medical Sales professional, I represented various capital equipment manufacturers and product lines in the aesthetic, dermatologic, and surgical fields. A true hunting and closing role working on 100% commission, I negotiated distribution agreements with companies from all over the world. My territories ranged from a single city with one line, to seven states with another. The lines promoted various procedures such as skin resurfacing, laser hair removal, pain therapy, and post-surgery healing.
EDUCATION
marketing degree
Bachelor of Business Administration (BBA), Marketing – 1996 – 2001
Kappa Sigma Fraternity, chapter executive board – 1998 – 2001