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CHRIS LUSK

Leader. Salesman. Whiskey Lover.
SALES MANAGEMENT

establish sales strategies, build and lead sales teams, secure national accounts, automate processes, develop KPI’s, PnL responsibilities, pricing strategy

BUSINESS DEVELOPMENT

capture new market share, outside sales leadership, increase wallet share, account management, C-suite selling, start-up growth initiatives

SALES PROCESS AUTOMATION

source and build automation processes for lead gen, prospect communication, client onboarding, client and employee training, crm integration, and marketing campaigns.

CHRIS LUSK

Experienced Sales & Marketing Professional
SALES MANAGEMENT

establish sales strategies, build and lead sales teams, secure national accounts, automate processes, develop KPI’s, PnL responsibilities, pricing strategy

BUSINESS DEVELOPMENT

capture new market share, outside sales leadership, increase wallet share, account management, C-suite selling, start-up growth initiatives

SALES PROCESS AUTOMATION

source and build automation processes for lead gen, prospect communication, client onboarding, client and employee training, crm integration, and marketing campaigns.

SKILL SET

business development

c-level sales

sales leadership

commission only

sales operations

whiskey making

* numbers represent years of experience

Skills Proficiency

  • HubSpot / PipeDrive (crm tools)
  • Zapier (sales automation)
  • Mailchimp (marketing automation)
  • Google Suite – Docs/Sheets/Slides/API
  • Bubble.io / WebFlow / GlideApps (low-code builders)
  • Trade Shows (I crush trade shows)

EXPERIENCE

Sept. 2021 – Dec. 2021
Head Of Growth

Responsible for building the sales operations infrastructure and leading a team of sales development, account executive, and sales enablement reps. Company was too young for this type of role but the experience and education was worth the risk.

leadership, sales management, sales operations

June 2020 – Sept. 2021
Director, Business Development

Responsible for developing and executing the global business development and marketing strategy for a custom software development firm. Designed, documented, and executed the sales processes, training, compensation structures, KPI’s, and reports from scratch. Standardized our service offerings for easier marketability and improved market adoption. Cultivated relationships with key C-Suite decision makers in F500 accounts.

business development, sales management, product development, sales operations, enterprise sales, global footprint
Sept. 2019 – March 2020
Director of Sales

Responsible for developing the global sales and marketing strategy for a SaaS-based artificial intelligence platform serving the short-term rental market. Managing the outbound sales efforts (lead generation to closing) to commercial and enterprise accounts.

business development, sales management, team management, sales operations, enterprise sales, global footprint, price management
Sept. 2014 – May 2019
Chief Growth Officer

Leadership position charged with managing the go-to-market sales strategy and overall health of the business. First sales hire responsible for building the sales and marketing teams, as well as defining the partner sales channel. Lead digital transformation initiatives, business intelligence and data visualization, auditing and streamlining operating processes, defining KPI’s across all departments, and building process automations with third party tools and custom development. Recipient of the Inc. 5000 Fastest Growing Companies for 2019. Company ceased operations in May of 2019.

sales management, marketing strategy, business development, digital marketing, social media marketing, Mailchimp, PipeDrive crm, Google API, Zapier, Google Data Studio, Google Analytics
Aug. 2012 – Aug. 2014
Regional Director of Business Development

As the Regional Director of Business Development, I was charged with building the sales process for a national expansion of LMi’s managed services in the digital marketing space. Managed a team of inside and outside sales reps, responsible for creating a scalable sales process for our managed services. Created sales training program for new hires, built and managed the email marketing strategy for lead generation and grew national client revenues by 200%.

Enterprise sales, C-level sales, Salesforce CRM, sales management, business development, Mailchimp, Google Analytics
Feb. 2010 – July 2012
Business Development Manager

Business development responsibilities for a SaaS platform, appliance solution, and managed services offering. Calling on CMO’s and Director level marketing contacts. Interface with CTO/CIO during appliance installs. Long sales cycle management. Consultative, strategic selling approach. Provide clients with digital/email marketing solutions, product training, demos, and RFPs/proposals.

Enterprise sales, C-level sales, Salesforce CRM, prospecting, lead generation, SaaS product, new business development, long sales cycles

Independent Medical Sales Rep

May 2002 – Jan. 2010
Capital Medical Equipment Sales

As an Independent Medical Sales professional, I represented various capital equipment manufacturers and product lines in the aesthetic, dermatologic, and surgical fields. A true hunting and closing role working on 100% commission, I negotiated distribution agreements with companies from all over the world. My territories ranged from a single city with one line, to seven states with another. The lines promoted various procedures such as skin resurfacing, laser hair removal, pain therapy, and post-surgery healing.

cold calling, business development, medical equipment sales, contract negotiations, outside sales, prospecting, lead generation, Salesforce CRM

EDUCATION

marketing degree

Bachelor of Business Administration (BBA), Marketing – 1996 – 2001
Kappa Sigma Fraternity, chapter executive board – 1998 – 2001